Women in UNIFORME: Heather Andersen
"I am very particular about certain things in my wardrobe: the perfect jacket, the perfect rise on a pant. I have also found myself much more willing to work in a piece that is wacky. I try and wear these like a staple, so the wacky piece becomes the everyday piece. I like to really live in it."
Women in UNIFORME: Jessica Tom
"But now that I’m older, I value higher-quality goods. I don’t feel the need to chase trends and I’m overall more comfortable with my look... Now when I purchase something, it’s because I set out to get it in particular, or because the piece is so striking that I know it’ll bring me joy for years to come."
Women in UNIFORME: Anni S.
"I’ve read a little about consumer decision-making and the psychology of happiness and incorporated some findings in my everyday life... I mostly buy one item at a time to maximize the happiness I get out of purchases. There is research showing that happiness relies on the frequency, not the intensity, of the positive input you receive."
Women in UNIFORME: Felicity Sargent
"I have found myself shopping less over the last couple of years. I don’t know if it’s because of a larger paradigmatic cultural shift towards sustainability, or because I think my wardrobe is in a pretty good place."